![]() ![]() ![]() Changing a food item even just a little, from barbecue to honey barbecue, let's say, makes for novelty that lights up our brain.Įons ago in prehistory, our ancestors survived more readily when they selected varied foods, with varied nutrients, as they gathered or hunted. We are prone to what food scientists called sensory-specific satiety, feeling full when we take in a lot of the same taste, smell, or flavor. In Hooked : Food, Free Will, and How the Food Giants Exploit Our Addictions, investigative reporter Michael Moss explains why a major food corporation - Lay's is owned by PepsiCo - would produce such an over-the-top number of versions of potato chips. ![]() ![]() According to its website, the store sells 20 flavors of Lay's potato chips: classic, wavy, wavy ranch, baked, barbecue, sour cream and onion, salt and vinegar, lightly salted, cheddar and sour cream, limon-flavored, honey barbecue, sweet southern heat, dill pickle, flamin' hot, flamin' hot and dill pickle, cheddar jalapeno, jalapeno ranch, lime and jalapeno, kettle-cooked, and kettle-cooked mesquite barbecue. Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions, by Michael MossĪround the corner from where I live in small-town Virginia is a Kroger's grocery store. ![]()
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